Increase in qualified candidate enrolments
More inbound client briefs each quarter
New retained client accounts in year one
Lower cost per placement
Spirehouse was one company operating across three very different industries — legal, HR and housing recruitment — and the single brand was holding all three back. Each market wanted to feel spoken to directly, but the group needed to retain a single, confident parent identity that tied everything together.
- 01Created a parent Spirehouse brand to anchor the group, then built three distinct sub-brands — one for each specialism — that felt linked but spoke their own language.
- 02Designed a refined wordmark system and a navy-and-yellow palette flexible enough to flex across all three sub-brands without losing cohesion.
- 03Built three separate websites — one per specialism — each with its own services, live jobs and testimonials, but unified visually and editorially under the Spirehouse group.
- 04Documented brand guidelines covering the parent and all three sub-brands so the in-house team could keep the standard high as they grew.
Sam is genuinely excellent at what he does. From a deep psychological understanding of buyer decisions through to perfection on brand visuals, he's an expert in all things branding and marketing. We used Potent for a full re-brand — visuals, comms and website. Couldn't be happier.
Luke Grant
Co-Founder & Head of Legal Recruitment, Spirehouse
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