Marketing Agency for Consulting Firms
Consulting is sold on credibility. Brand, content and reputation are the marketing channels that matter — paid and outbound rarely move the needle for consulting firms above £1m revenue. We help boutique and strategic consultancies build the kind of brand that wins category-level credibility.
Sector challenges
- Founder-dependent business development — Most consulting firms grow at the speed of the founder's network. Marketing has to build a brand that wins business beyond the founder's relationships.
- Generic positioning — Most consulting brands say 'we help businesses grow'. The strongest say something very specific that filters out 90% of the market — and converts the remaining 10% at a high rate.
- Thin proof — Consultancies often can't show client case studies due to confidentiality. Proof has to come through frameworks, opinion and earned media instead.
- Brand that signals senior fees — If your brand looks junior, you'll be priced as junior. Brand directly anchors fee positioning in consulting.
Our approach
- Founder-led thought leadership — We build founder profiles into recognised category voices through structured publishing on LinkedIn, podcasts and longform.
- Frameworks as brand assets — Proprietary frameworks, methodologies and named processes that prospects can cite. The intellectual property is the marketing.
- Premium brand systems — Visual identity, typography and tone of voice calibrated to anchor senior fee positioning.
- Confidential case story formats — Anonymised, sector-typed case stories that prove capability without breaching confidentiality.
Frequently asked questions
Do you work with boutique consulting firms?
Yes — most of our consulting clients are boutiques with 5–50 people, founder-led. We're not the right fit for global consulting groups.
How do we measure marketing ROI for consulting?
Inbound conversations, average deal value, founder-network independence ratio, and brand-attributable revenue. Pipeline metrics matter less than for product businesses.
What's the right marketing investment?
Boutique consultancies typically invest 5–10% of revenue in marketing during growth phases. Higher for category-defining firms building thought leadership.
Can you do PR alongside content?
We work with PR partners or your existing PR firm. PR amplification of content is high-leverage for consulting.