B2B Marketing Agency Edinburgh
Strategic B2B marketing for Edinburgh and Scotland.
Potent serves B2B businesses across Edinburgh and Scotland with brand strategy, website design, content and demand generation. Strong specialisms in fintech, financial services and professional services.
Edinburgh is one of the UK's deepest financial services and fintech hubs, with a growing B2B tech ecosystem. We work with Edinburgh-based B2B businesses that want strategic marketing depth — without compromising on senior delivery.
We work with Edinburgh and Scottish clients remotely with periodic in-person sessions. Strong sector experience in fintech and financial services — Edinburgh's defining categories.
Sector strength
Fintech, financial services, tech, professional services
Financial services hub
UK's second financial centre
Engagement model
Remote-first with periodic in-person workshops
Typical clients
Scale-ups and established B2B businesses
Working with B2B businesses across Scotland
150+
150+ B2B brands built
£16m+
£16m+ pipeline generated
92%
92% client retention
2018
Founded 2018
Frequently asked questions
Do you work with Edinburgh businesses?
Yes — including fintech, financial services and professional services across Edinburgh and the wider Scottish market.
Do you have experience with fintech?
Yes — we have deep specialism in B2B fintech, including regulated firms. Edinburgh is one of the strongest fintech ecosystems in the UK.
Can you meet in person in Edinburgh?
Yes — for strategic workshops, customer research and launch sessions. Day-to-day work is remote.
What does a B2B marketing engagement cost in Edinburgh?
Our prices are on one page. Thinking starts from around £1,500 a month and thinking and doing from around £3,000. See how the scale works.
Services for Edinburgh businesses
Selected case studies
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.