5
Portfolio brands rolled into one story
+180%
Increase in average session duration
4
New strategic partnership conversations opened
1
Single source of truth for press and investors
greosn had quietly grown into one of the UK's most influential investors in fresh produce, but the parent brand didn't tell that story. They needed a confident corporate identity that could sit comfortably alongside the operating brands without overshadowing them.
- 01Defined a parent-brand strategy that articulated greosn's role as a long-term, sustainability-led investor.
- 02Designed a flexible identity that could flex across investor decks, portfolio pages, and press materials.
- 03Built a corporate website with dedicated brand spaces, an 'Our Story' news hub, and clear investor and partnership pathways.
- 04Established editorial guidelines so portfolio news could be published consistently across the group.
“
Potent gave us the language and the look to talk about who we really are. The portfolio finally feels like a group.
Gemma Bates
Group Head of Marketing, greosn
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.
