What does a B2B marketing agency do?

A B2B marketing agency helps business-to-business companies generate qualified pipeline through positioning, brand, website, content, and demand generation. Potent works as a strategy-led partner — not a vendor — building the brand and the revenue engine that sits behind it.

What makes Potent different from other B2B marketing agencies in the UK?

Potent leads with strategy and commercial outcomes, not deliverables. Every brand, website and campaign is reverse-engineered from buyer behaviour and revenue targets. Our work spans brand strategy, identity, website builds, fractional CMO support and ongoing marketing retainers.

How much does a B2B marketing agency cost in the UK?

UK B2B marketing agency engagements typically range from £5k for one-off Brand MOTs to £8k–£20k per month for ongoing strategic retainers. Full brand and website builds usually sit between £25k and £80k depending on scope. Potent publishes pricing context up front so there are no surprises.

Do you work with companies outside the UK?

Yes. Potent is UK-based but works with B2B brands across the UK, EU and US — particularly in tech, recruitment, professional services and industrial sectors.

Evara

*BRAND · WEBSITE · AI BUILD · AEO*

End-to-end naming, brand, AI-built website and 500+ SEO/AEO pages — Evara launched with a complete digital presence and ranked #1 for 'Intralogistics Sales Recruitment' within 3 weeks.

Headline result

3 weeks — To rank #1 for 'Intralogistics Sales Recruitment'

Challenge

A new venture entering a crowded consulting market needed more than a logo. The founders had a sharp point of view — most revenue functions don't struggle because of effort, they struggle because they're misaligned — and needed a brand that could carry that idea with authority from day one, on a website that could compete with category leaders before it had a single case study of its own.

Approach

Defined the positioning around 'Strategy & hiring for revenue functions' — narrow enough to own, broad enough to grow into.
Created the Evara name and a confident editorial identity — serif headlines, soft greens, plenty of breathing room.
Built the entire site using AI tools (Replit and Claude) with no traditional developer, then engineered 500+ SEO/AEO pages covering every location, service and product combination Evara sells into, each tagged with LLM.txt for AI search visibility.
Embedded a full suite of strategic revenue tools directly into the site — playbooks, scorecards, diagnostic tools, a revenue org builder, a role profile designer, and an EVP & employer brand builder — so the breadth of the offer does the positioning work on its own.
Backed the site with ongoing industry content, compounding the SEO/AEO footprint week on week.

Results

Day 1 — Launched with a complete brand and digital presence
3 weeks — To rank #1 for 'Intralogistics Sales Recruitment'
500+ — SEO/AEO pages built, every location, service and product
End-to-end — Naming, brand, comms, AI-built website and ongoing content