Where we have the deepest reps.
Potent specialises in six B2B sectors: SaaS, recruitment, professional services, fintech, manufacturing and consulting. Sector specialism shapes our pattern recognition — the work itself is always grounded in customer research with your specific buyers.
Six sectors we know cold
Frequently asked questions
What sectors do you specialise in?
Our deepest specialisms are B2B SaaS, recruitment, professional services, fintech, manufacturing and consulting. We've worked across many other categories — but these are the six where we have the most pattern recognition.
Will you work with us if we're outside these sectors?
Yes — we regularly take on B2B clients in adjacent categories (industrial services, B2B media, infrastructure, healthcare). The methodology travels; the sector pages reflect where we have the deepest reps.
Do you understand vertical-specific buying?
Yes — we run customer interviews at the start of every engagement to refresh our understanding of how your specific buyers buy. Sector pattern recognition is the starting point, not the conclusion.
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.