B2B Website Design & Build
Conversion-led B2B websites that turn visitors into qualified pipeline.
B2B website design is the practice of building a website around buying-committee decisions, not aesthetic preference. Typical UK B2B websites cost £25k–£80k, take 8–14 weeks, and should convert 3–6% of qualified traffic into pipeline.
A B2B website has one job: turn the right strangers into qualified conversations. Not impress your competitors. Not win design awards. We've built 150+ B2B websites that move conversion rates from 1–2% to 4–8% by getting positioning, structure and proof in the right places.
Typical timeline
8–14 weeks
How we work
Want us to run this, or help your team run it? See how our pricing works.
Best for
B2B businesses ready to make the website their #1 sales asset
Stack options
React/Next.js, Webflow, Sanity, Contentful, Storyblok
The deliverables
Conversion architecture
Sitemap, page-level wireframes and CTA hierarchy designed around how your buyers actually decide — not how your org chart looks.
Strategy-led copywriting
Headlines, value props and page copy written from the brand strategy outward. Every page earns its place against a commercial outcome.
Custom visual design
A bespoke design system tied to your brand, built mobile-first and tested for accessibility (WCAG 2.2 AA).
Performance build
Modern stack (React, Next.js or headless CMS), Core Web Vitals in the green, sub-2.5s mobile load times. Hosted with edge caching.
Launch + handover
Analytics, schema, sitemap, on-page SEO foundations, and a 30-day post-launch optimisation sprint.
How we work
01
Strategy + IA
Two-week sprint: positioning audit, sitemap, conversion architecture, page-level wireframes.
02
Design system
Three weeks: visual identity, component library, key page designs in Figma, prototype review.
03
Build
Four to six weeks: front-end and CMS build in parallel, weekly demos, iterative QA.
04
Launch
One week of pre-launch QA, soft launch, hard launch, post-launch optimisation sprint.
150+
150+ B2B brands built
£16m+
£16m+ pipeline generated
92%
92% client retention
2018
Founded 2018
Frequently asked questions
How much does a B2B website cost in the UK?
A serious B2B website in the UK costs £25k–£80k. Below £25k you're in template territory. Above £80k you're paying for either complex integrations or agency overheads.
How long does a B2B website take to build?
8–14 weeks from kick-off to launch is the realistic range for a custom B2B site. Anything under 6 weeks usually skips strategy. Anything over 16 weeks usually means scope creep.
What's the best CMS for a B2B website?
It depends on your team. Sanity and Contentful are best for marketing teams that publish a lot. Webflow is best for design-led brands with low-volume content. Custom CMS only if you have specific workflow needs.
Do you handle SEO during the build?
Yes — on-page SEO, schema, sitemap, redirect mapping, Core Web Vitals and crawlability are baked into the build. We don't bolt them on at the end.
Selected case studies
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.