+74%
Lift in qualified job applications
2.8x
More inbound client conversations
92%
Brand recall in candidate surveys
6
New enterprise accounts in six months
Grace May were winning on relationships but losing on first impressions. The energy recruitment space is dominated by safe, corporate brands and they needed an identity that felt distinctly more human — without losing credibility with enterprise clients.
- 01Built a brand world around the idea of 'People-Centered. Energy Inspired.' — warm, optimistic, and confident.
- 02Designed a vibrant pink and forest-green system that stands apart from every other brand in the category.
- 03Launched a new website with live roles, founder video content, and a tone of voice that sounds like a real person.
- 04Rolled out a social and content campaign to introduce the new brand to candidates and clients.
“
It feels like the brand has finally caught up with the team. Candidates tell us we just feel different now.
Sasha Jaypalan
Founder, Grace May
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.
