What does a B2B marketing agency do?

A B2B marketing agency helps business-to-business companies generate qualified pipeline through positioning, brand, website, content, and demand generation. Potent works as a strategy-led partner — not a vendor — building the brand and the revenue engine that sits behind it.

What makes Potent different from other B2B marketing agencies in the UK?

Potent leads with strategy and commercial outcomes, not deliverables. Every brand, website and campaign is reverse-engineered from buyer behaviour and revenue targets. Our work spans brand strategy, identity, website builds, fractional CMO support and ongoing marketing retainers.

How much does a B2B marketing agency cost in the UK?

UK B2B marketing agency engagements typically range from £5k for one-off Brand MOTs to £8k–£20k per month for ongoing strategic retainers. Full brand and website builds usually sit between £25k and £80k depending on scope. Potent publishes pricing context up front so there are no surprises.

Do you work with companies outside the UK?

Yes. Potent is UK-based but works with B2B brands across the UK, EU and US — particularly in tech, recruitment, professional services and industrial sectors.

Grace May

*Brand · Website · Campaign*

Repositioned Grace May as the human, modern voice in energy recruitment — with a brand that finally matched the warmth of the team behind it.

Headline result

+74% — Lift in qualified job applications

Challenge

Grace May were winning on relationships but losing on first impressions. The energy recruitment space is dominated by safe, corporate brands and they needed an identity that felt distinctly more human — without losing credibility with enterprise clients.

Approach

Built a brand world around the idea of 'People-Centered. Energy Inspired.' — warm, optimistic, and confident.
Designed a vibrant pink and forest-green system that stands apart from every other brand in the category.
Launched a new website with live roles, founder video content, and a tone of voice that sounds like a real person.
Rolled out a social and content campaign to introduce the new brand to candidates and clients.

Results

+74% — Lift in qualified job applications
2.8x — More inbound client conversations
92% — Brand recall in candidate surveys
6 — New enterprise accounts in six months