Brand widely recognised in UK engineering recruitment
Team grown on the back of the launch
Of revenue targets smashed since launch
Long-term partnership, not a one-off project
A sharp, hugely driven founder wanted to start a recruitment business in a sector he understood inside-out — but with no recruitment background and a category full of look-alike agencies, the brand had to do a lot of the heavy lifting from day one. Beyond launch, he needed marketing depth he couldn't justify hiring in-house.
- 01Full brand creation — named the company and built a positioning around 'Led by engineers, for engineers,' with a confident technical identity and a yellow accent that stands out in a sea of corporate blue.
- 02Designed and built the website end-to-end — clear services, clear process, clear proof — and a go-to-market plan to launch behind it.
- 03Built and run the podcast strategy, turning the founder's deep sector knowledge into a content engine that fuels the rest of the marketing mix.
- 04Run ongoing email campaigns to candidates and clients — sequencing, copy, design and reporting handled by us.
- 05Operate as a fully outsourced marketing department and JV partner — a long-term commercial relationship, not a one-off project.
The work Potent did set us up for a fantastic start. Two years later, the brand is well known and easily recognisable in the market — we've grown to a team of three and smashed all revenue targets building on the work Potent did with us initially.
Founder
Enter Engineering
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.
