The problems

The solutions

The proof

So many businesses are trying to ‘supercharge’ their growth, without being Growth Ready™ first.

The mountain of marketing being done without this nailed is a total waste of time, effort and money. Returning a small number of short-term wins from tactics which change every 3 months, at best.

Investing in every shiny new AI and automated tech which crops up on the market. 

The problems

The solutions

The proof

So many businesses are trying to ‘supercharge’ their growth, without being Growth Ready™ first. The mountain of marketing being done without this nailed is a total waste of time, effort and money. Returning a small number of short-term wins from tactics which change every 3 months, at best. Investing in every shiny new AI and automated tech which crops up on the market. 

Being focuses on three fundamental foundations.

Website, social media, marketing strategy, brand messaging, visual identity…

Inconsistent? Outdated? Never strategically created in the first place?

Total clarity on your ICP’s? (And yes, more specific than job titles and locations)?

Got a deep understanding of their problems, pain points, frustrations and challenges?

Know your position in the market, and how you’re perfectly placed to be there?

Because, without knowing these, in granular detail, every decision you make from there is guesswork, at best.

And without a business which speaks directly to your ICPs, the best marketing still won’t work.

Because ICPs will assume you’re not right for them, and move on with nothing more than a fleeting glance

Is your brand presence an authentic articulation of who you are?

Articulated effectively with clear brand messaging that resonates with your ICPs?

Bolstered by an impactful visual identity with unique brand assets to boot?

Fully encapsulating of your business’s personality, traits and characteristics?

More importantly, is everything consistent across all areas and touchpoints of your business?

If people engaged with you through your LinkedIn, website, marketing outputs or spoke to a member of staff… would they all come away with the exact same feeling?

And every decision taken throughout the branding process is reverse-engineered around what appeals to your ICPs… not own personal preferences, right?

It’s their opinion which matters.

Do you have a clear, easy-to-buy offer, coupled with a holistic go-to-market plan in place?

An offer which presents your ICPs with a solution to their problems that they can’t refuse?

One which demonstrates it can solve your ICPs problems, with little of their time and effort required??

A solution so easy to buy, it’s as simple as adding a shirt to your basket on ASOS?

Oh, and of course, one which sells on outcomes, not a list of features and benefits?

Backed up with shining social proof from other ICPs who you’ve solved the problem for?

Paired with a GTM strategy covering the right channels, message, tools, tech, lead magnets etc?

Because with no mapped out GTM strategy, your brand and offer will never be seen by your ICPs.

Being focuses on three fundamental foundations.

Website, social media, marketing strategy, brand messaging, visual identity…

Inconsistent? Outdated? Never strategically created in the first place?

Total clarity on your ICP’s? (And yes, more specific than job titles and locations)?

Got a deep understanding of their problems, pain points, frustrations and challenges?

Know your position in the market, and how you’re perfectly placed to be there?

Because, without knowing these, in granular detail, every decision you make from there is guesswork, at best.

And without a business which speaks directly to your ICPs, the best marketing still won’t work.

Because ICPs will assume you’re not right for them, and move on with nothing more than a fleeting glance

Is your brand presence an authentic articulation of who you are?

Articulated effectively with clear brand messaging that resonates with your ICPs?

Bolstered by an impactful visual identity with unique brand assets to boot?

Fully encapsulating of your business’s personality, traits and characteristics?

More importantly, is everything consistent across all areas and touchpoints of your business?

If people engaged with you through your LinkedIn, website, marketing outputs or spoke to a member of staff… would they all come away with the exact same feeling?

And every decision taken throughout the branding process is reverse-engineered around what appeals to your ICPs… not own personal preferences, right?

It’s their opinion which matters.

Do you have a clear, easy-to-buy offer, coupled with a holistic go-to-market plan in place?

An offer which presents your ICPs with a solution to their problems that they can’t refuse?

One which demonstrates it can solve your ICPs problems, with little of their time and effort required??

A solution so easy to buy, it’s as simple as adding a shirt to your basket on ASOS?

Oh, and of course, one which sells on outcomes, not a list of features and benefits?

Backed up with shining social proof from other ICPs who you’ve solved the problem for?

Paired with a GTM strategy covering the right channels, message, tools, tech, lead magnets etc?

Because with no mapped out GTM strategy, your brand and offer will never be seen by your ICPs.

You’re never in doubt how to buy a product from Apple, McDonalds or BMW – and you’re usually clear on the emotional outcome you should expect in return.

Solutions

Whilst we have chunks of consultancy hours on demand and a host of smaller services to explore if needed, it would be pretty remiss of us not to have some easy-to-buy solutions on hand too! 

Solutions

Whilst we have chunks of consultancy hours on demand and a host of smaller services to explore if needed, it would be pretty remiss of us not to have some easy-to-buy solutions on hand too! 

See what others had to say about us.

See what others had to say about us.

Case studies

Develop

Develop needed a total brand overhaul from their current identity as Ampersand Recruiting. Working within the cool tech space, they needed a brand which was authentic to them resonated with their ICPs.. 

Their main ICP problem? That tech recruiters don’t understand the techy language. The solution? Every recruiter at Develop goes through a coding bootcamp in the programming language they recruit for to gain a deeper understanding and better communicate with hiring managers. Problem solved.

How to communicate this with clarity, though? Simple.

‘We speak your language’.

 

Zync

Zync, or Westpoint Cyber as they were known before embarking on a project with us, needed a full rebrand from name to logo, visuals to website. Zync – a mixture of German and English – was born out of the German geographical location Zync services, a newly created combination of words representing ‘Success through powerful collaboration’.

The main aim for this project, was to cement Zync as an embedded partner within the Cyber Security space. A striking visual which resonates with their ICPs along side a series of ‘Labs’ were introduce to provide the best service and highest value to the Cyber community Zync is so entrenched in.

The best way to communicate Zync’s core message?

‘Built For Cyber’.

So the options for business growth are simple as we see it… 

Carry on the old way.

Hire Fractional CMOs.

Funnel money into failing marketing teams.

Utilise every outsourced lead generation services going.

Spam bulk emails with a desperate “please buy from me plea”.

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