What does a B2B marketing agency do?

A B2B marketing agency helps business-to-business companies generate qualified pipeline through positioning, brand, website, content, and demand generation. Potent works as a strategy-led partner — not a vendor — building the brand and the revenue engine that sits behind it.

What makes Potent different from other B2B marketing agencies in the UK?

Potent leads with strategy and commercial outcomes, not deliverables. Every brand, website and campaign is reverse-engineered from buyer behaviour and revenue targets. Our work spans brand strategy, identity, website builds, fractional CMO support and ongoing marketing retainers.

How much does a B2B marketing agency cost in the UK?

UK B2B marketing agency engagements typically range from £5k for one-off Brand MOTs to £8k–£20k per month for ongoing strategic retainers. Full brand and website builds usually sit between £25k and £80k depending on scope. Potent publishes pricing context up front so there are no surprises.

Do you work with companies outside the UK?

Yes. Potent is UK-based but works with B2B brands across the UK, EU and US — particularly in tech, recruitment, professional services and industrial sectors.

Audax

*Brand · Campaign · Content*

Repositioned Audax — world leaders in body-worn video — with a sharper brand story and a refreshed website built to open up new industries beyond policing.

Headline result

3x — Increase in inbound enquiries

Challenge

Audax had product-market fit in policing and a global customer base, but the brand was built for one industry. To open up new sectors — security, retail, healthcare, emergency services and beyond — they needed a brand that could travel beyond law enforcement without losing the credibility they'd built.

Approach

Repositioned the business around a single, ownable promise: 'Always safer with Audax.' — broad enough to land in any new industry, sharp enough to stay distinctive.
Built the full visual identity — logo, type, colour, photography, iconography — with a punchier red and a campaign system designed to flex across new sectors.
Designed and launched a refreshed website organised around their training programmes, body-worn cameras and full product range, with sector-specific landing pages so prospects in each new industry could see themselves in the work.
Continued as their retained marketing partner — running ongoing campaigns, content and lead generation across the new sectors.

Results

3x — Increase in inbound enquiries
68% — Higher average deal value post-rebrand
40% — Reduction in sales cycle length
5+ — New industries entered post-rebrand