B2B Content Marketing
Content that earns trust and generates inbound — not impressions.
B2B content marketing is the practice of publishing content that compounds into qualified inbound demand. A typical UK retainer runs £4k–£12k/month and produces 4–8 substantive pieces per month with full distribution.
Most B2B content fails because it's written for algorithms instead of buyers. We build content engines that publish opinionated, useful, founder-credible content — and then distribute it so it actually reaches the people who can buy from you.
How we work
Want us to run this, or help your team run it? See how our pricing works.
Output
4–8 pieces/month + social distribution
Time to results
90 days for early signal, 6 months to compound
Best for
Founder-led B2B businesses with a real point of view
The deliverables
Content strategy + cluster map
A 12-month content plan organised around the topics your buyers care about and the keywords that drive commercial intent.
Founder-led content production
We interview, ghostwrite and edit founder content for LinkedIn, the company blog, and email. You sound like you, only sharper.
Long-form articles + landing pages
Pillar articles built around buying intent, internally linked into a topical cluster Google rewards.
Video and short-form
Founder talking-head shoots, repurposed into clips for LinkedIn, YouTube and the website.
Distribution playbook
Email, LinkedIn, partnerships, syndication. Creating content without distribution is shouting into a void.
How we work
01
Audit + strategy
Topic audit, keyword research, competitor gap analysis, founder voice sessions. Two-week sprint.
02
Editorial calendar
Quarterly calendar mapped to commercial outcomes. Weekly review cadence.
03
Production sprint
Monthly production cycle: research, draft, founder review, design, ship. 4–8 pieces per month plus social repurposing.
04
Measure + iterate
Monthly review of pipeline-attributed content, ranking improvements, and qualitative feedback. Iterate quarterly.
150+
150+ B2B brands built
£16m+
£16m+ pipeline generated
92%
92% client retention
2018
Founded 2018
Frequently asked questions
How long until B2B content marketing generates pipeline?
Plan for 90 days before you see the first inbound conversations and 6 months before content meaningfully compounds. Anyone promising faster is selling you spam.
How much does B2B content marketing cost in the UK?
Realistic UK retainers run £4k–£12k per month. Below £4k you're getting either thin content or no distribution. Above £12k you're either at enterprise scale or paying for agency overhead.
Should we do founder-led or company-led content?
Founder-led, almost always. In B2B the founder's profile carries 5–10x the organic reach of the company page. Company-led only when the founder is genuinely unwilling or unavailable.
Who writes the content?
We do — but always from your point of view. Every piece is built from a founder interview or written transcript. Generic ghostwriting is dead in the LLM era; original perspective is the only thing left worth publishing.
Selected case studies
Further reading
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.