B2B Rebrand
Strategic rebrands that reposition the business — not just refresh the logo.
A B2B rebrand is a strategic reset of positioning, identity and customer-facing assets — typically triggered by a pivot, merger, scale, or category shift. UK rebrands run £40k–£200k and 12–24 weeks end to end.
Half the businesses that come to us for a rebrand don't actually need new visuals — they need clearer positioning. The other half have decent positioning but a brand that looks like 2016. We diagnose the difference before we sell you a project.
How we work
Want us to run this, or help your team run it? See how our pricing works.
Timeline
12–24 weeks end to end
Best for
B2B businesses outgrowing their current brand or repositioning
Includes
Strategy, identity, website, rollout
The deliverables
Rebrand strategy
The full positioning, narrative, messaging and customer research that justifies the rebrand. Without this, you're redecorating.
Identity system
Logo, colour, typography, motion, photography direction, illustration system. A flexible system, not a single artwork.
Brand guidelines
A guidelines doc your in-house team and external partners can actually use without ringing us.
Website
A new website is part of the rebrand 95% of the time. Strategy-led, conversion-focused, brand-consistent.
Launch + rollout
Internal launch, external launch, social rollout, sales collateral, signage, decks. The unglamorous work of actually shipping a rebrand.
How we work
01
Diagnostic
Brand audit, positioning audit, customer interviews. Two-week sprint to confirm a rebrand is the right answer.
02
Strategy
Positioning, narrative, messaging hierarchy. 4–6 weeks.
03
Identity
Visual identity, design system, key applications. 4–6 weeks.
04
Build + launch
Website, collateral, internal and external launch. 6–10 weeks.
150+
150+ B2B brands built
£16m+
£16m+ pipeline generated
92%
92% client retention
2018
Founded 2018
Frequently asked questions
When does a B2B business need a rebrand?
Three triggers usually: (1) the business has changed and the brand no longer reflects what you do, (2) you're entering a more senior market and the brand doesn't carry, (3) merger, pivot or new investor demands a reset.
How much does a B2B rebrand cost in the UK?
Strategic rebrands in the UK run £40k–£200k. Below £40k you're getting a logo refresh. Above £200k is enterprise scale or complex multi-brand work.
How long does a B2B rebrand take?
12–24 weeks for a full strategic rebrand including website. Anything under 8 weeks is either a refresh, or skips strategy, or both.
Do we need to change the name?
Usually no. Name changes are high-risk and expensive. We change names only when the existing name is genuinely working against the business.
Further reading
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.