B2B Rebrand
From: £40,000
Half the businesses that come to us for a rebrand don't actually need new visuals — they need clearer positioning. The other half have decent positioning but a brand that looks like 2016. We diagnose the difference before we sell you a project.
What you get
- Rebrand strategy — The full positioning, narrative, messaging and customer research that justifies the rebrand. Without this, you're redecorating.
- Identity system — Logo, colour, typography, motion, photography direction, illustration system. A flexible system, not a single artwork.
- Brand guidelines — A guidelines doc your in-house team and external partners can actually use without ringing us.
- Website — A new website is part of the rebrand 95% of the time. Strategy-led, conversion-focused, brand-consistent.
- Launch + rollout — Internal launch, external launch, social rollout, sales collateral, signage, decks. The unglamorous work of actually shipping a rebrand.
Process
- Diagnostic — Brand audit, positioning audit, customer interviews. Two-week sprint to confirm a rebrand is the right answer.
- Strategy — Positioning, narrative, messaging hierarchy. 4–6 weeks.
- Identity — Visual identity, design system, key applications. 4–6 weeks.
- Build + launch — Website, collateral, internal and external launch. 6–10 weeks.
Key facts
- Typical project: £40k–£200k
- Timeline: 12–24 weeks end to end
- Best for: B2B businesses outgrowing their current brand or repositioning
- Includes: Strategy, identity, website, rollout
Frequently asked questions
When does a B2B business need a rebrand?
Three triggers usually: (1) the business has changed and the brand no longer reflects what you do, (2) you're entering a more senior market and the brand doesn't carry, (3) merger, pivot or new investor demands a reset.
How much does a B2B rebrand cost in the UK?
Strategic rebrands in the UK run £40k–£200k. Below £40k you're getting a logo refresh. Above £200k is enterprise scale or complex multi-brand work.
How long does a B2B rebrand take?
12–24 weeks for a full strategic rebrand including website. Anything under 8 weeks is either a refresh, or skips strategy, or both.
Do we need to change the name?
Usually no. Name changes are high-risk and expensive. We change names only when the existing name is genuinely working against the business.