Don't take our word for it.

Alex Dover

Founder, Prism

Potent spent the day mapping out our marketing and BD strategy and it actually resulted in real changes — not a list of ideas. We've since rolled out a 360 sales toolkit, a structured weekly BD schedule, and our 2026 campaigns are mapped quarter by quarter. Genuine, lasting impact on how we work.

James Crouch

CMO, The Leadership Collective

Everything Potent does is strategy, sales and revenue focused — even when the work is brand or marketing led. Hands on at a business level, not just a marketing one. A true strategic partner, not a traditional consultant.

Linsey Toland

Director, Site Angels

Quick, responsive, and great at actually listening. They took my brief and absolutely nailed it — the end result looks amazing. A team who just get it and deliver without the fuss.

Luke Grant

Co-Founder, Spirehouse

Genuinely excellent at what they do. Deep psychological understanding of buyer decisions, paired with perfection on brand visuals. We used Potent for a full re-brand — visuals, comms and website. Couldn't be happier.

Michael Outar

Founder, Microsoft Data & AI Recruitment

We had a brand and website we didn't want to shout about. Potent got our identity into something that truly reflects the business. My only regret is not working with them sooner.

Eifion Jones

Managing Director, Recruitment

One of the best in the business. Potent handled everything meticulously and made a daunting task straight forward. In a saturated market, they helped us stand out. Couldn't recommend more highly.

Adam Liardet

Managing Director, Audax Global Solutions

I interviewed a number of agencies before choosing Potent. They took an extraordinary amount of time to understand who we were, and got us to a vision and identity I'd never been able to clearly convey. A superb 'break the mould' website unlike anything in our industry.

Ash Knight

Founder, AJ Group

Potent did us an absolute solid with our rebrand and new website. Bold and unapologetic when required, challenging our thinking with concepts that hit the mark. One of their ideas was a game-changer we built the whole brand around.

Simon Monaghan

Founder, Mobile Natives

I wanted something clean and simple. No fluff. No noise. Just a clear reflection of what we do and who we do it for. Potent delivered — turned a vague brief into something that works.

Ben Westerby

CFO, Fractional Network

My newsletter has 1,000+ subscribers from a standing start in 8 months, and I continually start conversations off every edition. Since working with Potent, sales are up 20% and the pipeline is much stronger.

Ella Azulay

Director, Specialist Recruitment

I implemented everything Potent taught me about personal branding and it paid off — one post hit a million impressions and brought in leads, conversations and meetings. Inbound, in recruitment. Unheard of.

Chris Peace

Founder, Business Coaching

Potent are always a pleasure to deal with. They take the time to understand your needs and do all the heavy lifting. We used them on a market survey asset I'm predicting will deliver around 20x ROI.

Ryan Hudson

Founder, The RGH Group

An exceptional revenue generator and a world-class operator. Potent leads the way with sales, marketing and positioning. An innovator not scared to challenge the status quo.

Burhan Choudhry

Founder, Zync Cybersecurity

Potent helped us reposition the business, refine our offerings, redefine our culture, and launch a new visual identity and online presence. Feedback has been excellent — and it's given us the confidence to grow globally.

Joey Tait

Managing Director, develop

A full brand creation project from scratch. Potent worked with us from inception to delivery across our whole brand and made the process enjoyable. We couldn't be happier with the end result.