Rich
Co-Owner, Investor + Revenue Advisor
Co-owner of Potent. Two decades scaling B2B revenue functions, including time as a CRO and an investor in B2B businesses.
Rich brings two decades of revenue leadership experience — including time as a CRO and as an investor in B2B businesses. He works with Potent's clients on the harder commercial questions: pricing, sales motion, channel strategy and the unit economics of growth. His role is to make sure the marketing work translates into revenue the board can defend in a board pack.
What Rich works on
Revenue operations
Pricing & packaging strategy
Sales motion design
Investor-grade growth modelling
Channel & partnership strategy
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.