Dulcie

Head of Design — 10+ years

Dulcie leads Potent's design practice. Her work spans brand identity systems, website design, campaign design and the print/physical applications that bring brands to life beyond the screen. She's particularly known for designing identity systems that hold up across decks, websites, exhibition stands and merchandise — without falling apart at the seams. Every brand we ship runs through her studio.

Expertise

• B2B brand identity design
• Design systems & guidelines
• Website art direction
• Campaign & out-of-home design
• Editorial & print design