Jennifer

Head of Content — 12+ years

Jennifer leads Potent's content practice. She designs editorial strategies that combine commercial-intent SEO with founder-led thought leadership, and runs the production engines that turn that strategy into shipped content. Her background spans B2B journalism, content marketing leadership in-house, and agency-side editorial. She's particularly strong at helping technical founders sound like themselves on the page — without losing the depth that makes their thinking interesting.

Expertise

• B2B editorial strategy
• Founder ghostwriting
• Content cluster planning
• AI-search content optimisation
• Long-form & longform feature writing