Karl

Head of Branding — 14+ years

Karl leads the branding craft at Potent. His specialism is the bridge between strategy and identity — turning positioning workshops into naming systems, visual identities and tone-of-voice guidelines that actually translate into how a business talks, looks and behaves day to day. He's named more than 30 B2B businesses and led identity work for clients across SaaS, fintech, recruitment and industrial categories.

Expertise