Is your brand still fit for purpose?
A focused, honest audit of your brand — with clear recommendations on what to fix, what to keep, and what to kill.
Most brands don't need a full rebuild. They need a tune-up. A Brand MOT is a structured review of your brand's positioning, visual identity, messaging, and digital presence — with a clear, prioritised action plan at the end. Think of it as a health check for your brand. We'll tell you what's working, what's not, and exactly what to do about it. No fluff. No unnecessary redesigns. Just honest, commercial advice.
Positioning review
Is your positioning clear, differentiated, and commercially effective? We'll benchmark you against competitors and tell you where you stand.
Visual identity audit
Logo, colour system, typography, photography — we assess whether your visual identity is consistent, modern, and fit for your market.
Messaging & copy review
We review your key messaging across website, social, and sales materials. Is it clear? Is it compelling? Does it convert?
Digital presence check
Website performance, SEO basics, social media consistency, and overall digital footprint — we flag quick wins and critical gaps.
In their own words
I interviewed a number of agencies before choosing Potent. They took an extraordinary amount of time to understand who we were, and got us to a vision and identity I'd never been able to clearly convey. A superb 'break the mould' website unlike anything in our industry.
Adam Liardet
Managing Director, Audax Global Solutions
Potent helped us reposition the business, refine our offerings, redefine our culture, and launch a new visual identity and online presence. Feedback has been excellent — and it's given us the confidence to grow globally.
Burhan Choudhry
Founder, Zync Cybersecurity
We had a brand and website we didn't want to shout about. Potent got our identity into something that truly reflects the business. My only regret is not working with them sooner.
Michael Outar
Founder, Microsoft Data & AI Recruitment
Genuinely excellent at what they do. Deep psychological understanding of buyer decisions, paired with perfection on brand visuals. We used Potent for a full re-brand — visuals, comms and website. Couldn't be happier.
Luke Grant
Co-Founder, Spirehouse
The process
Brand intake
You share your existing brand assets, key challenges, and goals. We review everything ahead of the audit.
Deep-dive audit
Our team conducts a thorough review across positioning, identity, messaging, and digital presence.
Findings & recommendations
We present a clear, prioritised report with specific recommendations — from quick wins to strategic shifts.
Action plan
You leave with a concrete action plan you can execute in-house or with us. No ambiguity, no jargon.
Ready to talk?
No hard sell. Just a conversation about where you are, where you want to go, and whether we're the right fit.
Common questions
A Brand MOT is a diagnostic — not a redesign. You get a clear picture of where your brand stands and what needs attention. If a full rebrand is needed, we'll tell you — but often it's not.
The audit itself takes 2–3 days. You'll typically have your report within a week of sharing your materials.
Brand guidelines (if you have them), website access, social media links, any recent marketing materials, and a brief on your goals and challenges.
Absolutely. The report is designed to be actionable whether you work with us or handle it in-house. We give you everything you need to move forward.
Not sure which is right for you?
Sam looks at your agency, your team and your market, and you work out your spot together.
Book a free strategy session