Terms of Service

Last updated: 1 April 2026

Acceptance

By accessing potentpositioning.com you accept these terms. Engagement-specific terms are set out in proposals and statements of work.

Use of the website

The website and its content are provided for general information. We reserve the right to update content without notice. Use does not create a client relationship.

Intellectual property

All content on this site is owned by Potent or licensed to us. You may share excerpts with attribution. Reproducing entire pages or templates without permission is prohibited.

Engagements

Client engagements are governed by signed proposals and statements of work, which set out scope, fees, deliverables, ownership and termination terms. Where these terms conflict with engagement terms, engagement terms prevail.

Liability

To the maximum extent permitted by law, our liability arising from website use is limited. Liability arising from client engagements is set out in engagement agreements.

Governing law

These terms are governed by the laws of England and Wales.