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Score your marketing before you spend on it.

Free tools you can run yourself. They're built from the ones we make for clients, so the questions are the ones we ask on day one.

Sample questions
Marketing Scorecard previewQuestion 1 of 3

Could a buyer tell you apart from your three closest competitors in ten seconds?

Tools you can use yourself

Marketing Scorecard

Ten questions on your positioning, pipeline and channels, scored into four bands with what to fix first. Built on the scorecard pattern we made for Hewett Recruitment.

NewComing soon
Ask for an early run

Brand & Website Scorecard

Put your homepage and brand side by side with your competitors. Find out whether a buyer could tell you apart in ten seconds.

NewComing soon
Ask for an early run
Where the money leaks

Revenue Leak Report

Trace where enquiries drop out between first touch and signed deal, and what each gap is costing you.

From the asset library
Find my leaks

Talent Gravity

See where the talent in your sector is concentrated, city by city, so you know where to hire and where to sell.

Talent mappingFree to use
Open Talent Gravity

The tools we've built for clients

Scorecards, proposal pages, candidate profiles and market reports, each one built for a client and running on their own brand.

See the tools we've made for these clients