Add your homepage and up to three competitors to open them side by side. This tool does not fetch, view, measure or audit any website. Links open in a new tab and you make the comparison yourself. URLs stay in this page and are not sent anywhere.
Compare for this question: Open your homepage and a competitor's. Compare headlines, claims and imagery without relying on the logo.
All comparison prompts
- Differentiation: Open your homepage and a competitor's. Compare headlines, claims and imagery without relying on the logo.
- Differentiation: Compare the reason you give with the reasons competitors give. Is yours relevant and defensible?
- Clarity & relevance: Look at the first screen only. Ask someone unfamiliar with the business to explain it back.
- Clarity & relevance: Compare buyer outcomes with lists of services and internal capabilities.
- Clarity & relevance: Look for recognisable sectors, problems, buying triggers or examples, and compare with competitors.
- Visual consistency: Compare colours, type, imagery and layout across your homepage and key pages.
- Visual consistency: Compare the homepage with a recent proposal, LinkedIn profile and sales presentation.
- Credibility: Look for relevant cases, attributed testimonials and specific outcomes. Do not treat logos alone as proof of results.
- Conversion: Compare the main call to action with competitors. Can a buyer tell what happens after clicking?
- Conversion: Try the enquiry route yourself on a phone. Check readability, labels and the amount you ask for; this tool does not test it for you.