We take the traditional craft of brand strategy, brand design and web development and combine it with the latest AI tools. Not AI on its own. Strategy stays human. AI makes everything after it faster.
On site wherever we can. A full day with your leadership team before anything is designed, because a brand can only be as clear as the business behind it.
A full brand communications pack, authentic and organic to your company. Written from what your team and clients actually say, not from a template.
The full visual identity, with guidelines your team can use without us, and the collateral to launch with on day one.
Full web design, and the build too. Today we typically build with our suite of AI tools, which gets you live faster. We still build in custom PHP, WordPress and Webflow when the project calls for it, and our case studies show all four.
The thinking is ours. AI speeds up the making. Here is the honest split on every project.
Three completely different brands in one family, three websites and a group page.
Full brand strategy and a website with £100,000+ of revenue attributed to it.
Three markets, one story, and a bespoke PHP site with a custom CMS.
“Sam is genuinely excellent at what he does. From a deep psychological understanding of buyer decisions, through to striving for perfection on brand visuals, he's an expert in all things branding and marketing. On top of this, he is just a good guy who deeply cares about the work he is doing - exactly the type of person you want working on behalf of your company/brand. We used Potent for a full re-brand with all visuals, comms and website. Couldn't be happier.”
Start with a conversation about where the business is going. We will tell you honestly whether a rebrand is the right next step.
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