# Spirehouse

*Brand · Website · Print*

> Expertise. Delivery. Growth.

Took one company operating across three industries and built a parent brand plus three linked sub-brands — each with its own beautifully crafted website.

## Headline result

**+62%** — Qualified candidate enrolments

## Challenge

Spirehouse was one company operating across three very different industries — legal, HR and housing recruitment — and the single brand was holding all three back. Each market wanted to feel spoken to directly, but the group needed to retain a single, confident parent identity that tied everything together.

## Approach

- Created a parent Spirehouse brand to anchor the group, then built three distinct sub-brands — one for each specialism — that felt linked but spoke their own language.
- Designed a refined wordmark system and a navy-and-yellow palette flexible enough to flex across all three sub-brands without losing cohesion.
- Built three separate websites — one per specialism — each with its own services, live jobs and testimonials, but unified visually and editorially under the Spirehouse group.
- Documented brand guidelines covering the parent and all three sub-brands so the in-house team could keep the standard high as they grew.

## Results

- **+62%** — Increase in qualified candidate enrolments
- **2.4x** — More inbound client briefs each quarter
- **9** — New retained client accounts in year one
- **30%** — Lower cost per placement

## What they said

> "Sam is genuinely excellent at what he does. From a deep psychological understanding of buyer decisions through to perfection on brand visuals, he's an expert in all things branding and marketing. We used Potent for a full re-brand — visuals, comms and website. Couldn't be happier."
>
> — Luke Grant, Co-Founder & Head of Legal Recruitment, Spirehouse

Canonical: https://potentpositioning.com/work/spirehouse