# Evara

*BRAND · WEBSITE · AI BUILD · AEO*

> Strategy & hiring for revenue functions.

End-to-end naming, brand, AI-built website and 500+ SEO/AEO pages — Evara launched with a complete digital presence and ranked #1 for 'Intralogistics Sales Recruitment' within 3 weeks.

## Headline result

**3 weeks** — To rank #1 for 'Intralogistics Sales Recruitment'

## Challenge

A new venture entering a crowded consulting market needed more than a logo. The founders had a sharp point of view — most revenue functions don't struggle because of effort, they struggle because they're misaligned — and needed a brand that could carry that idea with authority from day one, on a website that could compete with category leaders before it had a single case study of its own.

## Approach

- Defined the positioning around 'Strategy & hiring for revenue functions' — narrow enough to own, broad enough to grow into.
- Created the Evara name and a confident editorial identity — serif headlines, soft greens, plenty of breathing room.
- Built the entire site using AI tools (Replit and Claude) with no traditional developer, then engineered 500+ SEO/AEO pages covering every location, service and product combination Evara sells into, each tagged with LLM.txt for AI search visibility.
- Embedded a full suite of strategic revenue tools directly into the site — playbooks, scorecards, diagnostic tools, a revenue org builder, a role profile designer, and an EVP & employer brand builder — so the breadth of the offer does the positioning work on its own.
- Backed the site with ongoing industry content, compounding the SEO/AEO footprint week on week.

## Results

- **Day 1** — Launched with a complete brand and digital presence
- **3 weeks** — To rank #1 for 'Intralogistics Sales Recruitment'
- **500+** — SEO/AEO pages built, every location, service and product
- **End-to-end** — Naming, brand, comms, AI-built website and ongoing content

## What they said

> "Having a site this credible from day one completely changed how prospects saw us. We generated three inbound employer leads in the first three weeks, faster than I'd expected for a brand-new venture."
>
> — Rachel, Founder, Evara

Canonical: https://potentpositioning.com/work/evara