[Skip to content](#main) 

  

-    [Work](/work) 
-    [Brand and website](/brand-and-website) 
-    [Tools](/tools) 
-    [News](/news) 
-    [About](/about) 

 [Thinking to Doing](/thinking-to-doing)  [Book a call](/book-a-call) 

 [Work](/work)  [Brand and website](/brand-and-website)  [Tools](/tools)  [News](/news)  [About](/about)  [Thinking to Doing](/thinking-to-doing) 

 [Book a call](/book-a-call) 

 [Reviews](/work#reviews)  [Resources](/resources)  [Sectors](/sectors)  [Locations](/locations) 

  

# Marketing Scorecard

Ten questions on positioning, pipeline and channels.

Question 1 of 10 Positioning

## How clearly have you defined your best-fit buyer?

Think about your most profitable recent clients, not everyone you could sell to.

0We target anyone who might buy., 0 points1We have a broad sector or company size in mind., 1 point2We have a written buyer profile, but rarely use it., 2 points3We use a specific buyer profile to choose accounts, messages and work., 3 points

BackNext

## How scoring works

-   10 equally weighted questions, each answer scored 0 to 3.
-   Score = round(total ÷ 30 × 100).
-   Bands: 0–24 Build the basics, 25–49 Close the gaps, 50–74 Sharpen what works, 75–100 Optimise and test.
-   Actions come from your lowest answers first; ties follow question order.
-   A self-assessment based on your answers, not an independently validated benchmark.

Marketing that more than earns its keep.

 [Book a free strategy session](/book-a-call)  [Or see how the dial works](/thinking-to-doing) 

 [Work](/work)  [Thinking to Doing](/thinking-to-doing)  [Brand and website](/brand-and-website)  [Tools](/tools)  [News](/news)  [Reviews](/work#reviews)  [About](/about)  [sam@potentpositioning.com](mailto:sam@potentpositioning.com) 

© 2026 Potent Positioning Ltd.

 [Sectors](/sectors)  [Locations](/locations)  [Resources](/resources)  [Compare](/compare)  [Methodology](/methodology)  [Privacy](/privacy)  [Terms](/terms)  [Cookies](/cookies)  [+44 7912 375366](tel:+447912375366)  [LinkedIn](https://www.linkedin.com/company/potent-strategy-positioning-brand-consultancy/)