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# Brand & Website Scorecard

A guided self-assessment of your brand and homepage. Compare with competitors yourself, then enter your details for your results and emailed PDF report.

Question 1 of 10 Differentiation

## Would a buyer recognise your business if the logos were removed?

Open your homepage and a competitor's. Compare headlines, claims and imagery without relying on the logo.

0They could easily be the same business., 0 points1There are small differences, mostly visual., 1 point2Our message or style is recognisably different., 2 points3Our message and style are distinctive for reasons buyers care about., 3 points

BackNext

Optional comparison workspace

Add your homepage and up to three competitors to open them side by side. This tool does not fetch, view, measure or audit any website. Links open in a new tab and you make the comparison yourself. URLs stay in this page and are not sent anywhere.

**Compare for this question:** Open your homepage and a competitor's. Compare headlines, claims and imagery without relying on the logo.

Your homepage optional

Competitor 1 optional

Competitor 2 optional

Competitor 3 optional

All comparison prompts

1.  **Differentiation:** Open your homepage and a competitor's. Compare headlines, claims and imagery without relying on the logo.
2.  **Differentiation:** Compare the reason you give with the reasons competitors give. Is yours relevant and defensible?
3.  **Clarity & relevance:** Look at the first screen only. Ask someone unfamiliar with the business to explain it back.
4.  **Clarity & relevance:** Compare buyer outcomes with lists of services and internal capabilities.
5.  **Clarity & relevance:** Look for recognisable sectors, problems, buying triggers or examples, and compare with competitors.
6.  **Visual consistency:** Compare colours, type, imagery and layout across your homepage and key pages.
7.  **Visual consistency:** Compare the homepage with a recent proposal, LinkedIn profile and sales presentation.
8.  **Credibility:** Look for relevant cases, attributed testimonials and specific outcomes. Do not treat logos alone as proof of results.
9.  **Conversion:** Compare the main call to action with competitors. Can a buyer tell what happens after clicking?
10.  **Conversion:** Try the enquiry route yourself on a phone. Check readability, labels and the amount you ask for; this tool does not test it for you.

## How scoring works

-   10 equally weighted questions, each answer scored 0 to 3.
-   Score = round(total ÷ 30 × 100).
-   Bands: 0–24 Build the basics, 25–49 Close the gaps, 50–74 Sharpen what works, 75–100 Optimise and test.
-   Actions come from your lowest answers first; ties follow question order.
-   A self-assessment based on your answers, not an independently validated benchmark.

Marketing that more than earns its keep.

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