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# Score your marketing before you spend on it.

Free tools you can run yourself. They're built from the ones we make for clients, so the questions are the ones we ask on day one.

 [See the tools](#tools) 

Sample questions

Marketing Scorecard previewQuestion 1 of 3

### Could a buyer tell you apart from your three closest competitors in ten seconds?

Yes, instantlyProbablyNot reallyNo

## Tools you can use yourself

### Marketing Scorecard

Ten questions on your positioning, pipeline and channels, scored into four bands with what to fix first. Built on the scorecard pattern we made for Hewett Recruitment.

NewComing soon

 [Ask for an early run](/book-a-call) 

### Brand & Website Scorecard

Put your homepage and brand side by side with your competitors. Find out whether a buyer could tell you apart in ten seconds.

NewComing soon

 [Ask for an early run](/book-a-call) 

 [_Where the money leaks_

### Revenue Leak Report

Trace where enquiries drop out between first touch and signed deal, and what each gap is costing you.

From the asset library

Find my leaks](https://libraryasset.potentpositioning.com)  [### Talent Gravity

See where the talent in your sector is concentrated, city by city, so you know where to hire and where to sell.

Talent mappingFree to use

Open Talent Gravity](https://www.talentgravity-potentpositioning.com) 

## The tools we've built for clients

Scorecards, proposal pages, candidate profiles and market reports, each one built for a client and running on their own brand.

 [See the tools we've made for these clients](https://libraryasset.potentpositioning.com) 

![](/work-new/img/shots/responsive/ally-640.webp)![](/work-new/img/shots/responsive/1485-640.webp)![](/work-new/img/shots/responsive/evara-640.webp)

## Playbooks and checklists

 [**Sales & Marketing Review**Score yourself across eight areas.](/resources/sales-marketing-review)  [**Marketing Budget Calculator**Work out what to spend and where.](/resources/marketing-budget-calculator)  [**DIY Brand Audit Checklist**Check your brand before you rebrand.](/resources/brand-audit-checklist)  [**The Positioning Playbook**From "we do lots of things" to the obvious choice.](/resources/positioning-playbook)  [**Website Conversion Playbook**Turn visitors into qualified pipeline.](/resources/website-conversion-playbook)  [**B2B Email Sequence Templates**Outbound sequences you can adapt.](/resources/email-sequence-templates) 

Want one built for your business?

 [Book a free strategy session](/book-a-call)  [Or see how the dial works](/thinking-to-doing) 

 [Work](/work)  [Thinking to Doing](/thinking-to-doing)  [Services](/services)  [Tools](/tools)  [News](/news)  [Reviews](/reviews)  [About](/about)  [sam@potentpositioning.com](mailto:sam@potentpositioning.com) 

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