# B2B Website Design & Build

> B2B website design is the practice of building a website around buying-committee decisions, not aesthetic preference. Typical UK B2B websites cost £25k–£80k, take 8–14 weeks, and should convert 3–6% of qualified traffic into pipeline.

**From:** £25,000

A B2B website has one job: turn the right strangers into qualified conversations. Not impress your competitors. Not win design awards. We've built 150+ B2B websites that move conversion rates from 1–2% to 4–8% by getting positioning, structure and proof in the right places.

## What you get

- **Conversion architecture** — Sitemap, page-level wireframes and CTA hierarchy designed around how your buyers actually decide — not how your org chart looks.
- **Strategy-led copywriting** — Headlines, value props and page copy written from the brand strategy outward. Every page earns its place against a commercial outcome.
- **Custom visual design** — A bespoke design system tied to your brand, built mobile-first and tested for accessibility (WCAG 2.2 AA).
- **Performance build** — Modern stack (React, Next.js or headless CMS), Core Web Vitals in the green, sub-2.5s mobile load times. Hosted with edge caching.
- **Launch + handover** — Analytics, schema, sitemap, on-page SEO foundations, and a 30-day post-launch optimisation sprint.

## Process

1. **Strategy + IA** — Two-week sprint: positioning audit, sitemap, conversion architecture, page-level wireframes.
2. **Design system** — Three weeks: visual identity, component library, key page designs in Figma, prototype review.
3. **Build** — Four to six weeks: front-end and CMS build in parallel, weekly demos, iterative QA.
4. **Launch** — One week of pre-launch QA, soft launch, hard launch, post-launch optimisation sprint.

## Key facts

- **Typical timeline**: 8–14 weeks
- **Investment**: £25k–£80k
- **Best for**: B2B businesses ready to make the website their #1 sales asset
- **Stack options**: React/Next.js, Webflow, Sanity, Contentful, Storyblok

## FAQs

### How much does a B2B website cost in the UK?
A serious B2B website in the UK costs £25k–£80k. Below £25k you're in template territory. Above £80k you're paying for either complex integrations or agency overheads.

### How long does a B2B website take to build?
8–14 weeks from kick-off to launch is the realistic range for a custom B2B site. Anything under 6 weeks usually skips strategy. Anything over 16 weeks usually means scope creep.

### What's the best CMS for a B2B website?
It depends on your team. Sanity and Contentful are best for marketing teams that publish a lot. Webflow is best for design-led brands with low-volume content. Custom CMS only if you have specific workflow needs.

### Do you handle SEO during the build?
Yes — on-page SEO, schema, sitemap, redirect mapping, Core Web Vitals and crawlability are baked into the build. We don't bolt them on at the end.

Canonical: https://potentpositioning.com/services/b2b-website-design