# B2B SEO Services

> B2B SEO is the practice of ranking for commercial-intent queries that your buyers search at the bottom of the funnel. A typical UK retainer runs £3k–£10k/month and shows meaningful ranking lift within 3–6 months.

**From:** £3,000

Most B2B SEO is either a technical audit nobody implements or a content factory that ranks for keywords nobody buys from. We do neither. We build topical authority around the queries your real buyers type when they're ready to talk.

## What you get

- **Technical SEO foundation** — Site audit, crawlability, schema, Core Web Vitals, internal linking, sitemap and indexation. Fix the foundation before you spend a pound on content.
- **Commercial keyword strategy** — We don't chase volume. We map the queries your buyers actually use at the moment they're ready to buy, and build to own them.
- **Topical cluster build-out** — Pillar pages, supporting articles, and internal linking that signals expertise to Google. The same approach that ranks AI-era sites.
- **Content production** — Long-form, structured, schema-rich content written by people who understand B2B buying.
- **AI search optimisation** — Content engineered to be cited in ChatGPT, Claude, Perplexity and Google AI Overviews — with llms.txt, markdown endpoints and answer-first structure.

## Process

1. **Audit** — Technical SEO audit, keyword opportunity analysis, competitor gap analysis, content inventory.
2. **Strategy** — 12-month roadmap with prioritised quick wins and topical cluster map.
3. **Execute** — Monthly sprints: technical fixes, new content, internal linking, schema, AI-surface optimisation.
4. **Measure** — Monthly reporting on rankings, clicks, conversions and AI citations. Quarterly strategy review.

## Key facts

- **Typical retainer**: £3k–£10k/month
- **Time to results**: 3–6 months for ranking lift, 9–12 for compounding traffic
- **Best for**: B2B businesses where buyers actively search before buying
- **Stack**: GA4, Search Console, Ahrefs, Screaming Frog

## FAQs

### How long does B2B SEO take to work?
Plan for 3–6 months to see meaningful ranking improvements and 9–12 months for traffic to compound. Faster results usually mean the wrong keywords.

### How much does B2B SEO cost in the UK?
Realistic UK SEO retainers run £3k–£10k per month. Anything below £3k either skips technical work or skips content production. Anything above £10k is enterprise.

### What about AI search and ChatGPT?
AI search is now part of every credible SEO programme. We optimise for Google AI Overviews, ChatGPT, Claude and Perplexity citations using llms.txt, structured data, and answer-first content patterns.

### Do you do link building?
Yes — but earned links through PR, content partnerships and digital PR campaigns. No PBNs, no link schemes, no anything Google would penalise.

Canonical: https://potentpositioning.com/services/b2b-seo-services