# B2B Sales Enablement

> B2B sales enablement is the work of building the collateral, playbooks and tools that help sales teams move buyers from interest to close. UK projects run £8k–£40k for a complete enablement build.

**From:** £8,000

Most B2B sales decks are graveyards of unused slides written by marketing in isolation from sales. We build sales enablement that sales teams actually use — because we build it with them, not for them.

## What you get

- **Sales narrative + deck** — A pitch story your sales team can deliver in 30 minutes or 60. Slides, talk track, and rehearsal.
- **Case studies** — Buyer-specific case studies that pre-handle the most common objections. Designed for both sales reads and prospect reads.
- **Proposal + SOW templates** — Branded, modular templates that cut your proposal turnaround from days to hours.
- **Sales playbook** — Discovery questions, objection handling, ICP definition, qualification framework. The brain dump from your best sales rep, structured.
- **Value calculators + ROI tools** — Interactive tools that help prospects build the business case internally. The deals that close in committees need this.

## Process

1. **Sales discovery** — Interviews with sales reps, win/loss analysis, deal review. Two-week sprint.
2. **Narrative + structure** — Pitch story, deck flow, objection map. Reviewed and rehearsed with sales.
3. **Production** — Deck design, case study writing, template build, calculator development.
4. **Rollout** — Sales training session, playbook handover, 30-day usage review.

## Key facts

- **Typical project**: £8k–£40k
- **Timeline**: 4–10 weeks
- **Outputs**: Deck, case studies, templates, playbook, calculator
- **Best for**: B2B sales teams with founder + 1–10 reps

## FAQs

### What does B2B sales enablement actually include?
Pitch deck, sales narrative, case studies, proposal templates, sales playbook, and often value calculators. The exact mix depends on where your sales process leaks.

### Should marketing or sales own enablement?
Marketing produces, sales owns. The biggest mistake is marketing building enablement in a vacuum. We always build with the sales team in the room.

### How long does sales enablement take?
A complete enablement build runs 4–10 weeks. A focused deck rebuild is 3–4 weeks.

### How do we measure sales enablement ROI?
Win rate, sales cycle length, average deal value, and rep ramp time. We baseline before and measure 90 days after rollout.

Canonical: https://potentpositioning.com/services/b2b-sales-enablement