# B2B Rebrand

> A B2B rebrand is a strategic reset of positioning, identity and customer-facing assets — typically triggered by a pivot, merger, scale, or category shift. UK rebrands run £40k–£200k and 12–24 weeks end to end.

**From:** £40,000

Half the businesses that come to us for a rebrand don't actually need new visuals — they need clearer positioning. The other half have decent positioning but a brand that looks like 2016. We diagnose the difference before we sell you a project.

## What you get

- **Rebrand strategy** — The full positioning, narrative, messaging and customer research that justifies the rebrand. Without this, you're redecorating.
- **Identity system** — Logo, colour, typography, motion, photography direction, illustration system. A flexible system, not a single artwork.
- **Brand guidelines** — A guidelines doc your in-house team and external partners can actually use without ringing us.
- **Website** — A new website is part of the rebrand 95% of the time. Strategy-led, conversion-focused, brand-consistent.
- **Launch + rollout** — Internal launch, external launch, social rollout, sales collateral, signage, decks. The unglamorous work of actually shipping a rebrand.

## Process

1. **Diagnostic** — Brand audit, positioning audit, customer interviews. Two-week sprint to confirm a rebrand is the right answer.
2. **Strategy** — Positioning, narrative, messaging hierarchy. 4–6 weeks.
3. **Identity** — Visual identity, design system, key applications. 4–6 weeks.
4. **Build + launch** — Website, collateral, internal and external launch. 6–10 weeks.

## Key facts

- **Typical project**: £40k–£200k
- **Timeline**: 12–24 weeks end to end
- **Best for**: B2B businesses outgrowing their current brand or repositioning
- **Includes**: Strategy, identity, website, rollout

## FAQs

### When does a B2B business need a rebrand?
Three triggers usually: (1) the business has changed and the brand no longer reflects what you do, (2) you're entering a more senior market and the brand doesn't carry, (3) merger, pivot or new investor demands a reset.

### How much does a B2B rebrand cost in the UK?
Strategic rebrands in the UK run £40k–£200k. Below £40k you're getting a logo refresh. Above £200k is enterprise scale or complex multi-brand work.

### How long does a B2B rebrand take?
12–24 weeks for a full strategic rebrand including website. Anything under 8 weeks is either a refresh, or skips strategy, or both.

### Do we need to change the name?
Usually no. Name changes are high-risk and expensive. We change names only when the existing name is genuinely working against the business.

Canonical: https://potentpositioning.com/services/b2b-rebrand-services