# B2B LinkedIn Marketing

> B2B LinkedIn marketing is the practice of building founder authority and inbound demand on LinkedIn through high-frequency, high-quality content and structured engagement. UK retainers run £2k–£8k/month per founder profile.

**From:** £2,000

LinkedIn is the single highest-ROI channel in B2B right now. Not paid ads — organic founder content. Done well, one founder posting four times a week generates more qualified conversations than a quarter of cold outbound.

## What you get

- **Founder profile rebuild** — Headline, banner, featured section and about — turned from a CV into a landing page.
- **Content production** — 4–5 posts per week per founder, ghostwritten from interviews and rough notes. You sound like you, only sharper.
- **Engagement system** — Daily 30-minute engagement playbook your founder or assistant can run. Comments, replies, DMs that start conversations.
- **Paid amplification (optional)** — Targeted boost of best-performing organic posts to ICP audiences. £1k–£5k/month additional spend.
- **Reporting** — Monthly view: profile views, connection growth, inbound DMs, meetings booked, pipeline attributed.

## Process

1. **Voice + strategy** — Founder interviews, content pillars, posting cadence, profile rebuild. Two-week sprint.
2. **Production** — Weekly cycle: founder interview, draft, review, post. We handle drafting, scheduling and engagement prompts.
3. **Engagement** — Daily playbook for the founder (or VA): comment, reply, send 5 DMs. 30 minutes a day.
4. **Measure** — Monthly reporting on inbound conversations and meetings booked from the channel.

## Key facts

- **Typical retainer**: £2k–£8k/month per founder
- **Output**: 4–5 posts/week + engagement playbook
- **Time to results**: 60 days for inbound, 6 months to scale
- **Best for**: Founder-led B2B with a willing founder

## FAQs

### Does B2B LinkedIn marketing actually work?
Yes — when it's founder-led and consistent. Company pages don't generate pipeline; founder profiles do. Every B2B company we run LinkedIn for has inbound conversations attributed to it within 60 days.

### How much does B2B LinkedIn marketing cost in the UK?
UK retainers run £2k–£8k/month per founder profile, depending on volume and whether you add paid amplification.

### Do you ghostwrite or do we?
We ghostwrite, but always from a real founder interview or rough notes. Generic ghostwriting that doesn't sound like you is the fastest way to look fake on LinkedIn.

### Should we run LinkedIn ads or organic?
Organic founder content first, paid amplification of the best performers second, cold paid outreach last. Most B2B businesses skip the first two and wonder why ads don't work.

Canonical: https://potentpositioning.com/services/b2b-linkedin-marketing