# B2B Marketing Services

- [B2B Brand Strategy](https://potentpositioning.com/services/b2b-brand-strategy): B2B brand strategy is the work of defining who you serve, the problem you solve, the category you compete in, and the messaging hierarchy your sales and marketing teams use. A typical UK engagement runs 6–10 weeks and costs £15k–£40k.
- [B2B Website Design & Build](https://potentpositioning.com/services/b2b-website-design): B2B website design is the practice of building a website around buying-committee decisions, not aesthetic preference. Typical UK B2B websites cost £25k–£80k, take 8–14 weeks, and should convert 3–6% of qualified traffic into pipeline.
- [B2B Content Marketing](https://potentpositioning.com/services/b2b-content-marketing): B2B content marketing is the practice of publishing content that compounds into qualified inbound demand. A typical UK retainer runs £4k–£12k/month and produces 4–8 substantive pieces per month with full distribution.
- [B2B SEO Services](https://potentpositioning.com/services/b2b-seo-services): B2B SEO is the practice of ranking for commercial-intent queries that your buyers search at the bottom of the funnel. A typical UK retainer runs £3k–£10k/month and shows meaningful ranking lift within 3–6 months.
- [B2B LinkedIn Marketing](https://potentpositioning.com/services/b2b-linkedin-marketing): B2B LinkedIn marketing is the practice of building founder authority and inbound demand on LinkedIn through high-frequency, high-quality content and structured engagement. UK retainers run £2k–£8k/month per founder profile.
- [B2B Demand Generation](https://potentpositioning.com/services/b2b-demand-generation): B2B demand generation is the integrated programme of paid, organic and outbound channels that fills the top of a B2B sales pipeline. UK retainers run £6k–£20k/month plus media spend, with target CACs typically in the £500–£3000 range.
- [B2B Sales Enablement](https://potentpositioning.com/services/b2b-sales-enablement): B2B sales enablement is the work of building the collateral, playbooks and tools that help sales teams move buyers from interest to close. UK projects run £8k–£40k for a complete enablement build.
- [B2B Rebrand](https://potentpositioning.com/services/b2b-rebrand-services): A B2B rebrand is a strategic reset of positioning, identity and customer-facing assets — typically triggered by a pivot, merger, scale, or category shift. UK rebrands run £40k–£200k and 12–24 weeks end to end.