# Marketing Agency for Recruitment Firms

> A marketing agency for recruitment firms builds brand, website and candidate-attraction marketing tailored to the specifics of recruitment buying — clients on one side, candidates on the other. Typical UK engagements run £25k–£100k for brand + website builds.

Recruitment is one of the most brand-similar B2B categories in the UK. Most firms look, sound and pitch the same. We specialise in helping recruitment businesses break that pattern — through positioning, brand and digital experiences that reflect the depth of their actual specialism.

## Sector challenges

- **Look-alike brands** — Most recruitment websites use the same stock photos, the same value props, and the same blue palette. Standing out is a brand problem before it's a marketing problem.
- **Two audiences, one site** — Clients and candidates have different needs and different decision criteria. Most recruitment websites serve neither well.
- **Content that doesn't differentiate** — Generic 'top 10 interview tips' content is invisible. Sector-specific, opinionated content from your consultants is what builds reputation.
- **Underinvested in marketing** — Most recruitment firms invest 1–3% of revenue in marketing vs the B2B average of 5–12%. The ones that grow fastest are the ones who invest properly.

## Our approach

- **Positioning around specialism** — We position recruitment firms around the specific industry, function, or seniority where they win. Generalist positioning is invisible.
- **Dual-audience website architecture** — Separate journeys for clients and candidates, with shared brand. Clear pathways, clear CTAs, clear proof for each.
- **Consultant-led thought leadership** — Senior consultants posting on LinkedIn with sector-specific commentary build firm reputation faster than anything else.
- **Brand-consistent rollout** — Job ads, candidate emails, client decks, social content — all visibly the same brand. Most recruitment firms get this disastrously wrong.

## FAQs

### Do you work with recruitment firms specifically?
Yes — we've built brands and websites for SO Digital, Spirehouse, Grace May, Enter Engineering and others. Recruitment is one of our deepest sector specialisms.

### What does a recruitment firm rebrand cost?
A full strategic rebrand including website typically runs £40k–£100k for a UK recruitment firm. Brand-only refreshes run £15k–£35k.

### Can you help us attract candidates as well as clients?
Yes — we build dual-audience strategy and content. Candidate attraction marketing is increasingly important as the market tightens.

### How long does a recruitment website take?
Typically 8–12 weeks for a strategy-led build with proper job board integration.

Canonical: https://potentpositioning.com/sectors/recruitment