# Sales & Marketing Review

> The diagnostic we run with every new client. Score yourself across 8 areas and find exactly where your revenue engine is broken.

Every underperforming marketing function has the same root cause: nobody has diagnosed what's actually broken. Founders guess. CMOs blame channels. Agencies keep running the same playbook.

This is the exact framework we use in our first meeting with every client. Eight areas. Scored out of 10. No fluff — just hard, honest questions that surface where the real problems are.

Below 50? You've got structural issues. Below 30? You're haemorrhaging revenue and probably don't know it.

Here's the uncomfortable truth most agencies won't tell you: the majority of B2B businesses score below 40. Not because they're bad at marketing — because nobody ever taught them what good looks like.

Rate each area honestly. Don't score aspirationally. Score where you are today.

**1. Positioning & Messaging Clarity** — Can a stranger land on your site and understand what you do, who it's for, and why you're different in under 10 seconds? If you need a paragraph to explain it, you've failed.

**2. Lead Generation** — Are you generating qualified inbound leads consistently, or are you dependent on referrals and your founder's network? Referrals aren't a strategy — they're luck with a timeline.

**3. Sales Process & Conversion** — What's your close rate? If you don't know the number off the top of your head, that's your answer. Track it. Fix the leaks.

**4. Content & Thought Leadership** — Are you publishing content that makes prospects think 'these people get it' — or are you posting generic tips that sound like everyone else?

**5. Digital Presence & SEO** — Does your website rank for the terms your buyers actually search? Not vanity keywords. Commercial intent queries that signal someone is ready to buy.

**6. Brand Consistency** — Does every touchpoint — website, proposals, emails, LinkedIn, pitch decks — look and feel like the same company? Inconsistency kills trust before you've said a word.

**7. Attribution & ROI** — Can you tell me which channel generated your last 10 deals? If not, you're spending blind. Marketing without measurement is just expensive hope.

**8. Team & Capacity** — Do you have the right people doing the right work? Or is your most expensive hire spending half their time on admin?

Canonical: https://potentpositioning.com/resources/sales-marketing-review