# B2B Email Sequence Templates

> Copy-and-customise email sequences for welcome, nurture, re-engagement, and outreach. Written for B2B buyers who can smell a template from a mile away.

Email is still the highest-ROI channel in B2B. But most sequences are so generic your prospects archive them without reading the subject line. These templates are different.

**Welcome Sequence (5 Emails, Days 0-14)**

Email 1 (Day 0): Deliver what they signed up for. No preamble, no life story. Give them the thing, then briefly introduce yourself and your company. One line.

Email 2 (Day 2): Share your most contrarian insight about their biggest problem. The one that makes them stop and think. Not tips — a genuine perspective that challenges how they see their situation.

Email 3 (Day 5): A short case study. '[Company] had [problem]. We did [thing]. Result: [specific number].' Three paragraphs max.

Email 4 (Day 9): Teach them something actionable they can implement today. Something that would take an agency 2 hours but you can explain in 200 words.

Email 5 (Day 14): Soft ask. 'If any of this resonated, I'd love to understand your situation better. Here's a link to book 20 minutes.'

**Cold Outreach Sequence (4 Emails)**

Email 1: Lead with a relevant observation about their business. Not flattery. An actual insight that proves you've done research. End with a question, not a pitch.

Email 2 (Day 3): Share a specific result you achieved for a similar company. One sentence of context, one sentence of result. Ask if that's relevant.

Email 3 (Day 7): Different angle. Address the most common objection before they raise it. 'Most [their role] I speak to worry about [objection]. Here's how we handle that.'

Email 4 (Day 14): The breakup email. 'I'm going to assume the timing isn't right. If things change, here's where to find us. No hard feelings.'

**The Rule That Governs Everything**

Every email should pass this test: would you read this if it landed in your inbox? If you cringe reading it back, your prospects will too. Write like a smart person talking to another smart person. Skip the marketing-speak.

Canonical: https://potentpositioning.com/resources/email-sequence-templates