# B2B Marketing Agency Cost UK: Real 2026 Pricing Benchmarks

> What B2B marketing agencies actually charge in the UK in 2026 — by service, by deliverable, and by retainer. Real numbers, no fluff.

'How much does a B2B marketing agency cost in the UK?' is the most-asked question we hear. Here are the honest 2026 numbers, based on the UK B2B agency landscape and our own engagements.

**One-off project pricing**

- **Brand MOT / strategic audit:** £3k–£8k. A diagnostic exercise — no implementation included.
- **Brand strategy & positioning project:** £10k–£25k. Workshops, research, positioning, messaging, narrative.
- **Full brand identity (visual + verbal):** £15k–£40k. Logo system, typography, colour, brand guidelines, applications.
- **B2B website design & build:** £20k–£80k. Pricing scales with the number of templates, integrations and CMS complexity.
- **Pitch deck or sales collateral:** £4k–£12k.
- **Brand and website together (the most common engagement):** £35k–£80k.

**Monthly retainer pricing**

- **Light marketing support:** £2k–£5k/mo. One channel, mostly execution.
- **Strategic marketing retainer:** £8k–£15k/mo. Mix of strategy and multi-channel execution. Most common range for £2m–£20m B2B businesses.
- **Senior fractional CMO + agency support:** £12k–£20k/mo. Includes leadership-level involvement and a delivery team.
- **Enterprise / ABM retainers:** £20k+/mo.

**Fractional CMO rates**

- **Fractional CMO (1–2 days/week):** £5k–£12k/mo.
- **Strategic advisory (no execution):** £1.5k–£4k/mo for monthly support, £400–£1,200/hr ad hoc.

**What drives pricing up**

- Multi-stakeholder workshops and lengthy discovery phases.
- Custom CMS or app builds vs templated platforms.
- Multi-region or multi-language rollouts.
- Industries with regulatory complexity (legal, financial services, healthcare).
- Enterprise buyer journeys requiring sales enablement layers.

**What drives pricing down**

- Clear existing positioning and brand assets.
- A single decision-maker who can move fast.
- Reuse of existing platforms (Webflow, Framer, WordPress) vs custom code.
- Phased delivery instead of big-bang launch.

**Agency vs in-house — the cost comparison**

A mid-level marketing manager in the UK costs £55k–£75k base plus £15k loaded costs — call it £80k all in. A senior marketing leader is £100k–£140k plus £25k loaded costs. A £10k/month agency retainer (£120k/year) typically gives you access to a strategist, designer, copywriter, and developer at a fraction of the cost of hiring all four. The trade-off is ownership and dedicated time.

**How to budget by company size**

- **Pre-£1m revenue:** £30k–£60k for brand and website launch, then £3k–£6k/mo retainer.
- **£1m–£5m revenue:** £40k–£80k brand/website refresh, then £8k–£15k/mo retainer.
- **£5m–£20m revenue:** £60k–£150k brand/website rebuild, then £12k–£25k/mo retainer plus campaign budgets.
- **£20m+:** £100k+ brand programmes, £20k+/mo retainers, dedicated ABM and demand-gen budget.

These numbers are honest UK market ranges — not a Potent rate card. Talk to us if you want a tailored quote for your situation.

Canonical: https://potentpositioning.com/resources/b2b-marketing-agency-cost-uk