# Brand MOTs

> Is your brand still fit for purpose?

A focused, honest audit of your brand — with clear recommendations on what to fix, what to keep, and what to kill.

Most brands don't need a full rebuild. They need a tune-up. A Brand MOT is a structured review of your brand's positioning, visual identity, messaging, and digital presence — with a clear, prioritised action plan at the end. Think of it as a health check for your brand. We'll tell you what's working, what's not, and exactly what to do about it. No fluff. No unnecessary redesigns. Just honest, commercial advice.

## What's included

- **Positioning review** — Is your positioning clear, differentiated, and commercially effective? We'll benchmark you against competitors and tell you where you stand.
- **Visual identity audit** — Logo, colour system, typography, photography — we assess whether your visual identity is consistent, modern, and fit for your market.
- **Messaging & copy review** — We review your key messaging across website, social, and sales materials. Is it clear? Is it compelling? Does it convert?
- **Digital presence check** — Website performance, SEO basics, social media consistency, and overall digital footprint — we flag quick wins and critical gaps.

## Process

1. **Brand intake** — You share your existing brand assets, key challenges, and goals. We review everything ahead of the audit.
2. **Deep-dive audit** — Our team conducts a thorough review across positioning, identity, messaging, and digital presence.
3. **Findings & recommendations** — We present a clear, prioritised report with specific recommendations — from quick wins to strategic shifts.
4. **Action plan** — You leave with a concrete action plan you can execute in-house or with us. No ambiguity, no jargon.

## Results

- **48hrs** — Average turnaround from intake to report
- **85%** — Of MOT clients go on to a full engagement
- **12+** — Actionable recommendations per audit
- **£500** — Starting investment for a Brand MOT

## FAQs

### How is this different from a full rebrand?
A Brand MOT is a diagnostic — not a redesign. You get a clear picture of where your brand stands and what needs attention. If a full rebrand is needed, we'll tell you — but often it's not.

### How long does it take?
The audit itself takes 2–3 days. You'll typically have your report within a week of sharing your materials.

### What do we need to provide?
Brand guidelines (if you have them), website access, social media links, any recent marketing materials, and a brief on your goals and challenges.

### Can we implement the recommendations ourselves?
Absolutely. The report is designed to be actionable whether you work with us or handle it in-house. We give you everything you need to move forward.

Canonical: https://potentpositioning.com/products/brand-mot