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# News and practical guides

What's new at Potent, plus straight answers on choosing, pricing and running B2B marketing.

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## News

 [### Marketing you can turn up or down

See how it works](/thinking-to-doing) 

## Practical guides

-    [### B2B Marketing Agency UK: The Complete 2026 Guide
    
    What a B2B marketing agency in the UK actually does, who it's for, what it costs and how to spot the operators.
    
    Read the guide](/resources/b2b-marketing-agency-uk-guide) 
-    [### How to Choose a B2B Marketing Agency: 12 Questions to Ask
    
    The questions to ask before signing, to separate the operators from the order-takers.
    
    Read the guide](/resources/how-to-choose-b2b-marketing-agency) 
-    [### B2B Marketing Agency Cost UK: Real 2026 Pricing Benchmarks
    
    What agencies charge, how they price and what you should expect for the money.
    
    Read the guide](/resources/b2b-marketing-agency-cost-uk) 
-    [### Fractional CMO vs B2B Marketing Agency: Which Is Right for You?
    
    When you need a senior head, when you need hands, and when you need both.
    
    Read the guide](/resources/fractional-cmo-vs-marketing-agency) 
-    [### B2B Marketing Trends 2026: What Actually Works in the UK
    
    What's changing in B2B marketing this year and what it means for your pipeline.
    
    Read the guide](/resources/b2b-marketing-trends-2026) 

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