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# Brand and website. Built by people, sped up by AI.

We take the traditional craft of brand strategy, brand design and web development and combine it with the latest AI tools. Not AI on its own. Strategy stays human. AI makes everything after it faster.

**200+**Brands and websites built and rebuilt for B2B businesses

 [Book a call](/book-a-call)   [See the case studies](/work#cases) 

![](/work-new/img/shots/responsive/greosn-640.webp)

![](/work-new/img/shots/responsive/spirehouse-640.webp)

![](/work-new/img/shots/responsive/launchglobal-640.webp)

## It starts in your boardroom.

On site wherever we can. A full day with your leadership team before anything is designed, because a brand can only be as clear as the business behind it.

-   Business strategy
-   Brand strategy
-   Commercial strategy
-   Productisation
-   Internal team
-   Revenue streams
-   Positioning

And a whole host more

## Words that sound like you.

A full brand communications pack, authentic and organic to your company. Written from what your team and clients actually say, not from a template.

-   Purpose
-   Vision
-   Mission
-   Values
-   Differentiation
-   Promises
-   Headlines
-   Tagline

Any other written collateral you need

## A look nobody else in your market has.

The full visual identity, with guidelines your team can use without us, and the collateral to launch with on day one.

-   Logos
-   Colour palettes
-   Typography and fonts
-   Brand graphics
-   Brand assets
-   Full visual guidelines
-   Mockups
-   LinkedIn banners
-   Social posts
-   Pitch decks
-   Business cards

## Websites designed to sell.

Full web design, and the build too. Today we typically build with our suite of AI tools, which gets you live faster. We still build in custom PHP, WordPress and Webflow when the project calls for it, and our case studies show all four.

 [**AI-built**Ally, 1485, Evara](/work#cases)  [**Custom PHP**Emmerick Group](/work#cases)  [**WordPress**Caravel, Launch Global, Ithaca](/work#cases)  [**Webflow**Spirehouse, Greosn, Peak Costs](/work#cases) 

## Who does what

The thinking is ours. AI speeds up the making. Here is the honest split on every project.

HumanAI

**Brand strategy and positioning**Human

**Brand identity**Human and AI

**Brand communications**Human and AI

**Visual identity**Human and AI

**Brand collateral**Human and AI

**Development**Mostly AI, unless we build traditionally

## Recent brands and websites

 [See the case studies](/work#cases) 

 [![Spirehouse website](/work-new/img/shots/responsive/spirehouse-640.webp)

### Spirehouse

Three completely different brands in one family, three websites and a group page.](/work#cases)  [![Launch Global website](/work-new/img/shots/responsive/launchglobal-640.webp)

### Launch Global

Full brand strategy and a website with £100,000+ of revenue attributed to it.](/work#cases)  [![Emmerick Group website](/work-new/img/shots/responsive/emmerick-640.webp)

### Emmerick Group

Three markets, one story, and a bespoke PHP site with a custom CMS.](/work#cases) 

“Sam is genuinely excellent at what he does. From a deep psychological understanding of buyer decisions, through to striving for perfection on brand visuals, he's an expert in all things branding and marketing. On top of this, he is just a good guy who deeply cares about the work he is doing - exactly the type of person you want working on behalf of your company/brand. We used Potent for a full re-brand with all visuals, comms and website. Couldn't be happier.”

**Luke Grant**Co-Founder & Head of Legal Recruitment, Spirehouse

 [Read on LinkedIn](https://www.linkedin.com/in/sam-rasdall-501863108/details/recommendations/) 

## Ready for a brand  
that sells?

Start with a conversation about where the business is going. We will tell you honestly whether a rebrand is the right next step.

 [Book a call](/book-a-call) 

Marketing that more than earns its keep.

 [Book a free strategy session](/book-a-call)  [Or see how the dial works](/thinking-to-doing) 

 [Work](/work)  [Thinking to Doing](/thinking-to-doing)  [Brand and website](/brand-and-website)  [Tools](/tools)  [News](/news)  [Reviews](/work#reviews)  [About](/about)  [sam@potentpositioning.com](mailto:sam@potentpositioning.com) 

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