# Tristan

**Co-Owner & Tech + Innovation Lead** — 12+ years

> Co-owner of Potent. Leads the technology, AI and innovation side of the agency — including AI search optimisation and emerging-channel work.

Tristan leads the technology and innovation side of Potent. He's responsible for our website builds, the AI-search optimisation discipline, and the agency's emerging-channel experimentation. He's worked across React, Next.js, headless CMS, schema/structured data, and AI-pipeline tooling for content production. His brief is to keep Potent on the front edge of what marketing technology can do — without ever losing sight of the strategy that makes it work.

## Expertise

- Headless CMS & website architecture
- AI search optimisation (AIO)
- Schema & structured data
- Marketing tech stack design
- Conversion engineering

Canonical: https://potentpositioning.com/about/team/tristan