# Sam

**Founder & Strategy Lead** — 15+ years

> Founder of Potent. 5+ years building B2B brands and revenue engines for businesses from seed to PE-backed scale-up.

Sam founded Potent after a decade leading strategy at agencies and in-house marketing functions. He has worked with 150+ B2B businesses across SaaS, fintech, recruitment and professional services — from pre-seed positioning sprints to multi-million-pound rebrands. Sam runs every initial strategy engagement personally and stays involved across major retained accounts. His specialism is connecting brand and positioning work to commercial outcomes that boards actually care about.

## Expertise

- B2B brand strategy & positioning
- Go-to-market planning
- Sales-marketing alignment
- Founder-led marketing
- Category creation

Canonical: https://potentpositioning.com/about/team/sam