# Rich

**Co-Owner, Investor + Revenue Advisor** — 20+ years

> Co-owner of Potent. Two decades scaling B2B revenue functions, including time as a CRO and an investor in B2B businesses.

Rich brings two decades of revenue leadership experience — including time as a CRO and as an investor in B2B businesses. He works with Potent's clients on the harder commercial questions: pricing, sales motion, channel strategy and the unit economics of growth. His role is to make sure the marketing work translates into revenue the board can defend in a board pack.

## Expertise

- Revenue operations
- Pricing & packaging strategy
- Sales motion design
- Investor-grade growth modelling
- Channel & partnership strategy

Canonical: https://potentpositioning.com/about/team/rich