# Karl

**Head of Branding** — 14+ years

> Head of Branding at Potent. Leads naming, identity development and the strategic application of brand across customer touchpoints.

Karl leads the branding craft at Potent. His specialism is the bridge between strategy and identity — turning positioning workshops into naming systems, visual identities and tone-of-voice guidelines that actually translate into how a business talks, looks and behaves day to day. He's named more than 30 B2B businesses and led identity work for clients across SaaS, fintech, recruitment and industrial categories.

## Expertise

- B2B naming
- Visual identity development
- Tone of voice & brand language
- Brand application & rollout
- Rebrand strategy

Canonical: https://potentpositioning.com/about/team/karl