# Jennifer

**Head of Content** — 12+ years

> Head of Content at Potent. Leads editorial strategy, founder-led content production and the agency's content marketing retainers.

Jennifer leads Potent's content practice. She designs editorial strategies that combine commercial-intent SEO with founder-led thought leadership, and runs the production engines that turn that strategy into shipped content. Her background spans B2B journalism, content marketing leadership in-house, and agency-side editorial. She's particularly strong at helping technical founders sound like themselves on the page — without losing the depth that makes their thinking interesting.

## Expertise

- B2B editorial strategy
- Founder ghostwriting
- Content cluster planning
- AI-search content optimisation
- Long-form & longform feature writing

Canonical: https://potentpositioning.com/about/team/jennifer