# Dulcie

**Head of Design** — 10+ years

> Head of Design at Potent. Leads visual identity, design systems and brand application across all client work.

Dulcie leads Potent's design practice. Her work spans brand identity systems, website design, campaign design and the print/physical applications that bring brands to life beyond the screen. She's particularly known for designing identity systems that hold up across decks, websites, exhibition stands and merchandise — without falling apart at the seams. Every brand we ship runs through her studio.

## Expertise

- B2B brand identity design
- Design systems & guidelines
- Website art direction
- Campaign & out-of-home design
- Editorial & print design

Canonical: https://potentpositioning.com/about/team/dulcie